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Panorama Internazionale

11 GENNAIO 2019

18:12 - Stati Uniti

INDEX RATES RETAILERS ON THEIR PERCEIVED PRICES AND QUALITY

(ICE) - ROMA, 11 GEN - CHICAGO — Trader Joe’s was again the top-rated grocer in the second annual dunnhumby Retailer Preference Index (RPI), a study that ranks the nation’s 56 largest grocery retailers by a score that takes seven factors into account: price, quality, digital, operations, convenience, discounts/rewards and speed. The retailers who focus their business on superior value perception — defined by the strongest combination of price and quality — tend to have the most financial success and the strongest emotional bond with consumers, according to dunnhumby. The grocery retailers with the highest overall consumer preference index scores are: 1) Trader Joe’s, 2) Costco Wholesale, 3) Amazon, 4) H-E-B, 5) Wegmans Food Markets, 6) Market Basket, 7) Sam’s Club, 8) Sprouts Farmers Markets, 9) WinCo Foods, 10) Walmart, 11) Aldi, 12) Peapod, 13) The Fresh Market. “While consumer confidence in the U.S. is at a near 18 year high and the U.S. economic growth is outpacing the rest of the world, there are signs of turbulent times ahead and grocery retailers need to be prepared,” dunnhumby president of North America Jose Gomes said in a statement. “Because of pressures that grocery retailers are facing today, a common reaction is to think only of the short term. But by focusing on the customer preference levers that we have identified in this RPI to inform their strategies, retailers can buy an insurance policy for the future to ensure they can weather the storms ahead.” [...] https://www.massmarketretailers.com/trader-joes-tops-dunnhumby-grocery-rankings/ (ICE CHICAGO)