MISE Foreign visitors
Campus Formativo Newsletter Promozionale Sala Stampa Export Club
Home > Notizie Italia/Estero!
Panorama Internazionale

13 SETTEMBRE 2017

20:21 - Stati Uniti

HOW PACKAGE DESIGN ATTRACTS TODAY'S WINE CONSUMER.

(ICE) - ROMA, 13 SET -

September 13, 2017

Regardless of varied consumer preferences, there are surely enough wine options available to satisfy nearly every American of legal drinking age (21+). Whether these consumers are riding the rosé wave or enjoying varietals like chardonnay, merlot or cabernet sauvignon, one thing is for certain: Label design is a key purchase driver in an increasingly crowded wine market.

Full Story: http://www.nielsen.com/us/en/insights/news/2017/how-package-design-attracts-todays-wine-consumer.html

(ICE NEW YORK)

Notizie Italia/Estero